There are plans to expand, to multiply, to start a school. Its team members generate twice the amount in sales as the average stylist in America. What High Five is giving their clients is in high demand. “We drink the Kool-Aid that what perfection looks like.”Īfter talking with Sam, I couldn’t help but wonder: what if more salons took on and held true to this mentality? What if eventually every boutique, every nail parlor, every makeup brand and clothing line sought to use style as an outlet to embrace and highlight an individual’s characteristics, rather than mold her into something she’s not? What if fashion was used to give people creative freedom to be themselves, rather than force people into fitting into a certain cast of perceived perfection? The perfect tan, the perfect thighs, the perfect eyebrows, the perfect nose, the perfect wardrobe. For every step we take, there’s a million other lies that push us two steps back.” He speaks of how the definition of beauty for every aspect of our physical appearance is already laid out for us by our culture. “The struggle is real when it comes to reclaiming what beauty is,” says Sam. The problem is that society tends to tell us otherwise. Because when someone feels received and loved, that’s when they really feel beautiful.” We want to show them the reality of who they really are. We see their brokenness and we see past it. “We have to let the people who walk through our door know that we believe in them. It is not about fitting a mold or reaching a standard, but rather seeing someone as they are and affirming that. But Sam says that a good hair stylist will take the essential attributes that are unique to one’s hair and accentuate them.
Our hair is one of the first things someone sees when they look at us and because of that, we want someone who can make that look perfect. We can choose the shirt we put on or take off, but we can’t choose what grows out of our head. He says that our hair can often reflect our identity. But he tells me the salon’s “secret sauce” has less to do with hair and more to do with how people are embraced as individuals. “I just want people to walk out that door feeling more beautiful,” says Sam. Their motto, “Fresh Looks, Bold Love,” is brought to life by each team member as they seek to stand between his or her clients and the lies they believe about who they are. Because at its core, High Five is more than just a hair salon. Yet, he was eventually led to open High Five with a mission: to tell people of their value. Sam didn’t originally set out to be a hairstylist or entrepreneur. We use our looks to mask insecurities, to depict a certain persona, and to keep ourselves safe from the scrutiny of society.” “We are all creative individuals and how we express ourselves visually says a lot about who we believe we are as people. “We wear our story for everyone to see,” says Sam Hills, owner of High Five Salon in Cincinnati.
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